INTRODUCTION/BACKDROP

Our planet has become ridiculously fast-paced and dynamic - it’s taking a massive toll. In retail, healthcare and the wellbeing marketplace, all the focus goes on the customers.  

Esellas, as a responsible business, wants to avoid any risk to their prized assets on the front line - those too busy helping everyone else that we forget about ourselves. There is a reason why on the aeroplane we are told to put our own oxygen mask on first… yet in life, we don’t. Feeling our best inside and out means we will be able to put our best foot forward in all aspects of life - work, family, social, relationships, health, wellness you name it. 

The emotional energy, health, wellness and fitness of those that operate the business need to be on top form and with good energy.

T H E I D E A

Esellas - 360 Wellness - Extra Performance

The Esellas Life Support System - Putting health and wellness At The Core Of The Mission + Keeping The Front Line Healthy From The Inside Out To Deliver. 

THE DELIVERABLE

An online platform and community group through either Coaching with Claudia app or Esellas backend - specifically designed to deliver wellness coaching dedicated to Esellas and their employees. The portal involves utilising Claudia and her services from afar.

tHE SUGGESTED SERVICE

1) An exclusive portal for employees to access/receive personalised health coaching and support

2) Access to individual and group facilities to track wellbeing and addressing health and fitness goals

3) Mentoring and advice drop in calls weekly for individual support as well as bi-weekly workshops on desired topics

4) Resources available including goal setting, nutrition, habits, shopping lists, affirmations

T H E O P E R A T I O N

Context: The esellas universe is around X individuals. We are expecting about X or so that would take advantage of the solution.

It is best practice to conduct individual assessments or discovery calls in order to identify an individual’s fitness goals and the best course for them. I prefer for everything I do to be tailored and personalised to the individual for them to get the best result they can. We are all incredibly different and that strategy must be adopted here. This will be delivered by an online assessment and a one to one call to become acquainted and familiar with each member of staff.

SERVICES

  1. Access to 360 wellness app platform which includes motivational messages, progress pictures/measurements, daily habit tracking (dependant in individual assessment outcomes) and groups via goal base - a section for toning, for weight loss, for muscle gain or more for mindset etc, again depending on individual assessment outcomes

  2. 1-2-1 assessments (discovery call)

  3. If demand was there - mixture of live workouts and access to on demand classes including strength, cardio, mobility and stretching in a private members group

  4. Weekly check ins

  5. Whatsapp support and accountability

  6. Social and community will be a big aspect and will include a Facebook community page, a private WhatsApp group and regular challenges every few weeks to keep accountability high

  7. Bi Weekly/Monthly workshops, Q&As and drop in call slots weekly

  8. Access to educational content and resources including recipes, macro calculators, tricks for healthy alternatives, building healthy relationships with food, educational content around sleep, meditations, mindful habits, mindful eating, goal setting, affirmations and more

  9. A potential opportunity for a roadshow to do group and face to face individual sessions in person

The Approach To Implementation/Logistics

  1. Agree with the vision and idea above

  2. Agree on a budget/number of participants and get started

  3. Create/decide on a collaboration space within which to work. Trello etc.

  4. Design and develop a launch plan to announce the scheme and gain a sense of the levels of interest. The way that looks will be essential

  5. Agree on the assessment process

  6. Develop the material to the esellas membership

  7. Agree milestones and develop accordingly

About CAS 

  • A proven highly regarded health and wellness solution - products and services designed to tailor fitness schedules to its clients in Europe and North America. 

  • The founder Claudia Salador will be the focal point - an accomplished and qualified holistic lifestyle coach and personal trainer with experience in live, virtual and online coaching and courses.

  • Claudia runs her own Gym in London and has many testimonials and references that can be contacted to explain measurable results.

  • Claudia has extensive skills in mindfulness, meditation, health-based nutrition as well as 1-2-1 face to face training, 1-2-1 group training, virtual training, tailored workout programmes for at home and in the gym